ATG Commerce provides all of the necessary capabilities and tools for businesses and organizations from  medium size to the largest industry leaders in the world to create a compelling and personalized online experience for consumers to research, shop, buy and manage their accounts. ATG Commerce allows merchants to:

1. Display product and promotional information, process orders, and display order status
2. Personalize content for each visitor, tailoring the experience to meet their individual needs.
3. Calculate pricing, tax, shipping, promotions and other costs and accept multiple payment types such as credit card, gift cards, credits.
4. Interface with existing order management and fulfilment systems to deliver digital and physical goods.
5. Manage visitor interactions from login, navigation and search to order processing and account maintenance.
6. Build and control their site with a full-featured set of business and technical administration tools and a rich development environment.

ATG MERCHANDISING

ATG Merchandising provides a rich set of tools for business users, product/brand managers, and merchandisers to manage products and their presentation in the Web storefront. They can also control the promotions that are currently active on the site, and define complex rules that govern how promotions are presented. ATG’s Business Control Center (BCC), a Web-based graphical interface, allows business personnel to manage and maintain the Web storefront, including a complete and customizable review and approval workflow

ATG SEARCH

ATG Search is a dynamic, integrated search solution that incorporates natural language technology into your storefront. It enables shoppers to quickly and efficiently navigate your commerce site with features like faceted search results to find the exact merchandise they want, as well as the ability make purchases directly from the search results page. It also enables “searchandising” (personalizing results for a given user) and other marketing features like page redirects, results exclusion and results positioning

ATG CUSTOMER INTELLIGENCE

ATG Customer Intelligence is an integrated set of datamart and reporting capabilities that monitor and analyze commerce and customer care performance. It combines key data from the ATG product suite, such as purchases, searches, escalations, and clickthrus, with behavioral data from customer on-site behavior and
available demographic data, such as age, gender, and geography, to provide superior customer intelligence

ATG CAMPAIGN OPTIMIZER

ATG Campaign Optimizer enables you to evaluate and improve your E-Commerce initiatives by performing multivariate testing on your Web marketing-based promotions, online products, and/or overall Web site design and functionality

ATG OUTREACH

ATG Outreach provides a comprehensive set of marketing tools which allow merchants to define and execute multi-channel marketing campaigns that touch both the Web and e-mail channels. Campaigns can be triggered dynamically or planned out, and can be executed in multiple stages. Outreach draws upon ATG’s industry-leading personalization capabilities to create targeted campaigns for maximum impact, and can track and report on the campaign, across all channels, with a single tool

ATG Commerce Service Center

A Web-based contact center application for order administration, sales support, and customer care. It enables your sales and service agents to more efficiently help customers over the telephone, on the Web site, or via e-mail, by using the personalization capabilities of ATG's E-Commerce suite

 

ATG Commerce  Capabilities

• Consumer Accounts
• Address Book
• Gift Lists and Wish Lists
• SHOPPING AND CHECKOUT PROCESS

1. Secure Transactions
2. Comparison Lists
3. Persistent Shopping Cart
4. Express Checkout
5. Anonymous Checkout
6. Product Catalog Management
7. Product Catalog Structure
8. Multi-national Support
9. Content Administration

MERCHANDISING AND PROMOTION CAPABILITIES

1. Personalization
2. Scenarios
3. Promotional and Dynamic Content
4. Gift Certificates and Coupons
5. Pricing
6. Promotions
7. Cross-Sell Relationships
8. Abandoned Shopping Cart Processing
9. Dynamic URL Generation of Products for Search Engine Optimization (SEO)

SEARCH

1. Guided (or Faceted) Search
2. Natural Language Processing

 

ORDER PROCESSING AND FULFILLMENT

1. Forms of Payment
2. Multiple Ship-To Addresses
3. Multiple Shipping Methods and Rate Calculations
4. Order Confirmation/Thank You e-Mail
5. Fulfillment
6. Inventory Management

REPORTING AND MONITORING

1. Dashboards
2. Standard Reporting and Ad Hoc Query Tools

 

OPTIMIZED FOR THE ENTERPRISE
ATG Commerce MC Edition is built from the ground up for high performance in the most demanding environments. The solution scales to handle both large transaction volumes and heavy SKU-based product catalog Web sites. You can also easily customize and expand the solution to meet your needs using its
flexible Java and J2EE architecture.

Integration
The platform easily fits into your enterprise and evolves with your changing infrastructure.

1. Uses Web services standards such as SOAP and WSDL to allow other channels and systems to access the capabilities of the ATG site
2. Easily integrates profile information from multiple applications – such as SAP, Oracle, Siebel or PeopleSoft –and makes this information available in personalized scenarios
3. Works with business commerce standards such as XML, cXML, ebXML, RosettaNet, and BizTalk

Multi-Site Support

ATG architecture makes it simple to support multiple sites on a single instance, leveraging common hardware and software. Sites may be set up to share or segregate as many of the catalog, user profile, and other site assets as desired. You have the flexibility to control the degree of component reuse that makes sense in each case.