The hybris Difference
hybris B2C Commerce is a proven solution that enables businesses to optimize every customer interaction on a global scale. hybris B2C Commerce coordinates and streamlines sales across products, brands, geographies, and channels with comprehensive functionality, including:

• Multichannel support:
  Simplify communication across multiple sales channels, such as online, print, and mobile by centrally storing your data. Manage multiple online shops and catalog versions on a single, Web-based, fully configurable platform.
• Centralized product and price information management:
  Maintain and manage even the most granular information on products, variants, attributes, and international pricing to ensure consistency across channels.
• Integrated Web content management:
  Edit Web sites from a browser and make content available across marketing channels.
• Role-based security:
  Define user rights and personalize content, so customers only see information relevant to them.
• Customizable, browser-based administration interface:
  Manage the system and your operation through easy, user-friendly online access.
• Support for regional currencies, conditions, and taxes:
  Eliminate the headaches and challenges traditionally associated with “going global” by gaining the ability to instantly support multiple currencies and other region-specific conditions.
• Process automation:
  Model, support, and monitor business processes online, making it easy to find and eliminate bottlenecks. 
• Marketing automation:
  Recruit, retain, up-sell, and cross-sell customers with targeted marketing campaigns, such as promotional notices or personalized newsletters.
• Full-spectrum recommendation engine:
  Give customers automatic, personalized recommendations in real time, as well as cross-sell recommendations based on purchase history.
• Social media:
  Interact with customers so you can optimize offerings based on their expressed needs. Exploit user-generated content to reduce costs for support and customer service.
• hybris Order Management:
  Integrate order processes from different channels to enable a true 360-degree, cross-channel strategy.
• Search engine optimization:
  Improve search engine rankings by adding rich metatags, product attributes, detailed product descriptions, and user-generated content, as well as guided navigation functionality and URL rewriting.
• Digital asset management:
  Centrally manage all kinds of digital assets to enable a consistent multimedia brand across all channels.
• Advanced personalization:
  Deliver personalized content based on behavior and profile to reduce drop off rates and increase conversion rates and average order value.
• Customer service:
  Get a direct view into the customer’s cart to provide quality service fast, even for complex products.
• Store locator:
  Send more traffic to your brick-and-mortar stores with store locator features that go beyond providing just directions by offering in-stock product information with click-and-collect, as well as coupons or promotions.