17 Jan TAIS, an Oracle Marketing AppCloud partner, Launches Application to Help Retailers Drive More Revenue Through Personalized Digital Campaigns
Commerce360 Marketing App Helps Marketers Increase Conversion Rates Through Integration with Oracle Marketing Cloud Solution
DALLAS, January 17, 2017 ─ TAIS, a global digital services firm and Gold level member of OraclePartnerNetwork (OPN), today announced that it has launched its Commerce360 Marketing application now available on the Oracle Cloud Marketplace. This new personalization application helps marketers use browser and purchase behavior to create personalized digital campaigns designed to increase conversion rates and drive greater revenue with Oracle Responsys, part of the Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel content and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
The Commerce360 Marketing app’s ability to capture data based on users’ browser and purchase history enables Oracle Marketing Cloud customers to easily create highly customized digital campaigns to more effectively engage consumers. These customized digital campaigns can increase open rates and lead to higher conversions by overcoming common challenges such as abandoned shopping carts and generic emails that are often ignored by consumers. With Commerce360 Marketing, marketers can create customized messaging and then deliver the message through the digital media that most resonates with the target audience.
“TAIS’s pre-configured integration and personalized templates help ensure our clients can be in-market within days versus weeks or months,” stated Aman Bedi, TAIS CTO. “Generic digital campaigns simply don’t work anymore. Commerce360 Marketing integrated with Oracle Responsys, part of the Oracle Marketing Cloud, gives our retail customers the level of personalization in their digital campaigns that consumers demand in today’s highly competitive retail market.”
Oracle Marketing Cloud customers can visit the TAIS listing in the Oracle Cloud Marketplace to install the application and begin implementing Commerce360 Marketing in Oracle Marketing Cloud.