Mason Companies is a family-owned company that has been operating in Wisconsin’s Chippewa Valley for over 100 years. Mason sells footwear, apparel, and general merchandise nationwide via the Internet and mail order catalogs. Mason’s ventures include ten titles and is one of the largest footwear catalogers in the world: ShoeMall, Stoneberry, K. Jordan, Masseys, Mason Easy-Pay, Maryland Square, Auditions, Birchland Market, Figis, and B.A. Mason.
Mason Companies selected TAISTech to implement its new Oracle Commerce (ATG) and Endeca omnichannel platform for all 10 titles. The goal was to re-platform all of the company’s Fry sites so that business users could make site changes quickly and without their IT team. They were implemented in a phased approach, starting with Birchland Market as the initial B2C commerce site, followed by the four core Credit sites, and a final phase to re-platform all remaining sites.
TAISTech delivered the accelerated full lifecycle deployment in six months, using the TAISTech Oracle Commerce Accelerator, with Responsive Web Design (RWD) to support optimal shopper engagement across all devices (web/tablet/phone) and adding platform capabilities to extend Commerce Anywhere capabilities across shopper touch points (web and mobile).
Following is a high-level list of work completed: