7 Tips for Driving Site Traffic

29 Oct 7 Tips for Driving Site Traffic

So, you think that solving your cart abandonment issues will be the end of your woes? Think again! If you want to drive site traffic, you need to make sure you have a solid action plan in place for getting more website visitors—not just new users but repeat customers—because that’s where the money is.

Profitability depends upon two basic principles: customer acquisition and customer retention. The key to gaining control over these activities lies in having a basic understanding of how web traffic works. It is only then that you can use that knowledge to develop traffic-driving strategies.

Rather than tell you what you’re doing wrong and letting you figure it out for yourself, I am going to give you very specific, actionable steps that you can use to start driving traffic RIGHT NOW.

Ready? Let’s dive in!

1.   Do this first: know your visitors and touch-points

Develop an ideal customer persona and craft your message and your user experience around them. How can you meet their needs and expectations and keep them coming back? It’s important to know your customer’s journey in order to identify critical paths.

2.   Develop SEO strategies

Organic and paid SEO are both good ways to drive traffic. The first order of business is to optimize your site to rank for specific, well-researched keywords, but here are some other considerations:

Link building. The more sites that link to you, the more relevance and authority you will be seen to have.

SEO Keyword research. Use well-researched keywords throughout your site. E.g. use keyword targets within the navigation especially the home page content.

The content on your subpages is important. Ensure each page has a targeted keyword. Consider consolidating pages if difficult to write unique content on sub-pages.

301 Redirects are the search engine-friendly way to redirect old domain URLs to a new site.

404 handling should be avoided. Use a universal 404 instead of redirecting to the homepage.

Create a sitemap. Loading multiple XML sitemaps will improve indexing.

Create unique and accurate meta descriptions for each page.

Site footers are important. The links specified in the footer section receive high priority in the SERPs. Heat maps can be added to the footer as well.

3.   Consider affiliate marketing

Driving high quality traffic to your site through affiliate marketing is a technique whereby an online retailer pays commission to an external site. As eCommerce goes, affiliate marketing is fairly low-risk because affiliates only get paid when a sale is made.

4.   Adwords

Increase brand awareness and attract new website visitors through Google Adwords campaigns that can be targeted based on geographical region and many other metrics. You only pay when someone engages with your ad, such as if they were to visit your website or call your business.

5.   Targeted campaigns

Identify your customer segments, then trigger targeted emails and push notifications. For instance, you could generate automatic notifications to remind customers about abandoned carts, seasonal promotions, coupons or product suggestions based on purchase history, and so on. 

6.   Social media and blogs

If you already have a great website, great content, and yet the leads and the traffic just aren’t coming in, social media is a great solution.

Make sure you have dedicated business pages created on all major social media platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. Create a buzz! Ensure you are active in your feeds and posts, but don’t be salesy all the time. Post lots of helpful articles that will keep them coming back.

Write blogs. A blog is a valuable online marketing tool because you can cross-post it everywhere and drive traffic back to your site.

Consider digital ad automation to target people with highly relevant ads on the social media platforms. It automatically promotes relevant products to people who have expressed interest on your website.

7.   Know your analytics

According to Gartner, businesses that can harness diverse customer analytics will succeed at delivering relevant customer experiences. There are AI tools on the market that leverage machine learning to help you drive this strategy, helping you map the customer journey and predict behavior before they even interact with your site.

If you are able to master your analytics, you will gain a better understanding of how to shape your user experience. That said, analytics is not just about collecting data – it’s what you do with that data that makes the difference. Using an AI-powered analytics solution, you can make that task much simpler and uncover opportunities that would have otherwise remained hidden.

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