17 Jan Online Holiday Shopping Sales Saw 16% Year Over Year Increase

According to reports from Internet Retailer and Adobe, online sales during the 2018 holiday shopping season saw about a 16% increase over 2017. This increase means that of all the sales made during the holiday season, 17% were online sales, up from 15% the previous year.

Holiday shoppers spent $125.91B, this season up from 2017’s $108.8B. Mobile devices including smartphones and tablets contributed to 40% of all online sales, 31% of which were made by smartphone purchases alone. $38.8B of total holiday sales were made through smartphone purchases, a 34% increase from 2017.

But what caused this drastic growth in e-commerce sales According to Internet Retailer, it is due “to high consumer confidence, a growing share of total retail purchases made online and shoppers’ increasing tendency to buy gifts online as the reason for the substantial increase.”

These findings just go to show that e-commerce is continuing to grow in leaps and bounds. At TAISTech we enable the digital commerce transformation for retailers, manufacturers, and B2B organizations. Our team of business and technology experts supports the commerce strategy, global design, development and production support for brands across the globe.  Our deep knowledge and industry domain expertise across e-commerce, digital marketing, business analytics, agency design and key industry knowledge has been highly recognized by our customers and strategic technology partners–Oracle, Salesforce, and Skava.

Is your digital strategy out of date? To learn how we can help you optimize and deliver your omnichannel strategy, contact us today.


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