Strategy

mobile first
Google Mobile-First Indexing Explained

Recently, Google announced that mobile-first indexing is now the default method for crawling websites. Concurrently, Google added further notifications about your site’s status in regards to mobile first indexing, including the date your site was moved to mobile first indexing (Google began moving sites to...

sitemaps explained
Sitemaps Explained: Frequently Asked Questions About Your Sitemap

From the early of SEO to now, sitemaps have been an integral component to ensuring sites are consistently crawled and indexed by search engine crawlers. Despite the evolution of Google’s crawlers becoming more efficient, maintaining and submitting  a sitemap to Google is still the primary method for guiding Google’s...

SEO Crawl budget
Is Crawl Budget Important for eCommerce sites in 2019?

As Google grows more efficient at crawling the web, there are some that believe that the days of worrying about Google’s “crawl budget” are effectively over. Though this may be true for smaller sites, what about larger ecommerce sites? Without configuration, will Google crawl your site as often and...

What to Do When Your Organic Traffic Drops

Losing organic traffic to your website can be a very scary and costly experience, especially if you are unsure of the factors behind your site’s slipping traffic.  Luckily, many of the scenarios that can result in a sharp traffic drop can be fixed almost as...