Prepare Your Website for the Best Sales Day
Your website is the path that connects your offerings to your audience. For retailers, it is a critical vehicle for sales and for B2B, it may connect your key stakeholders to information and resources. First impressions count. Whether Black Friday, quarter-close or another significant event, you want to know that your site can handle the stress and load of extreme traffic and demand. A single day can make or break some businesses.
When a website crashes or fails to function properly, people notice. Estimates suggest the recent Amazon outage cost them over $2.5M in sales in fewer than 15 minutes. The impact of a downed site is felt in sales, customer confidence and beyond.